The Pros & Cons Of Hosting The Site YourselfDO-IT-YOURSELF You host the Web site yourself, relying purely on in-house resources except for the external connectivity. PROS: * No service costs to pay * You have total control over the application CONS: * Can be difficult and expensive to maintain the required expertise * You may not have an ideal physical environment * Coping with future increase in demand may be painful.
YANILLA CO-LOCATION Hosting company provides the physical space and associated environmental services, including building access security, for your Web server and the connectivity to the Internet. However, the server is yours and you manage everything else to do with it, including the hardware, operating system and application. PROS: * Far cheaper than full-blown dedicated hosting, while avoiding all the environmental and connectivity issues of in-house hosting CONS: * You stilt need the resources to manage the Web server itself including operating system and application.
CO-MANAGED This is a half-way house, in which you still look after the application, but now the hosting company owns and administers the server and the operating system, as well as providing all the basic co-location facilities. This represents a split in responsibility between the IT platform and the application running on it. PROS: * It off-loads all responsibility for hardware and operating system, allowing you to focus on the application * Cheaper than full dedicated hosting CONS: * Considerably more expensive than co-location * You still have to look after the application, which is often the main source of reliability problems.
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The Bottom Of The Food ChainI have nothing against a company trying to make an honest dollar in exchange for a useful service. After all, that is why companies are in existence.
Those internet companies which provided free services and based their existence on supporting those services with advertising are having a tough time right now. The advertising model is based upon network television's success at providing free programming in exchange for the viewing of advertisements.
The most significant issue with this model (on both television and the internet) is the fact that the customer is not the viewer or user. The customer is the advertiser. The actual user of the service is the commodity which is being sold. That's why the Neilson ratings are so important to the network stations - they determine how many viewers are watching so that commercial time can be sold. The higher the rating, the more likely sales are to occur and the higher the rates can be.
The model gets even more convoluted with services such as GeoCities and Egroups. You see, the model normally has three components: the company selling the advertising (such as Yahoo), the advertisers (the real customers), and the users (the viewers of the ads). Egroups and GeoCities adds a forth grouping.
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